The term “influencer marketing” is a phrase you may be hearing quite a bit lately – and for good reason. A recent study revealed that 94% of marketers believe influencer marketing is an effective way to advertise. But what exactly is it, and will it work for your brand? Read on to find out.

It doesn’t take a detective to know that our nation is in the midst of a political election season. Chances are, your mailbox, inbox, browsers, and televisions are already riddled with political propaganda for an election that’s still over a month away.

It’s hard to believe the holiday season will be here in a few short months. While that may signal relaxation and time off work for some, business owners know that the end of the year is a critical time for planning out the year ahead, especially regarding the company’s advertising budget.

At my first sales job prior to joining 321Blink, I was instructed to walk from business to business, using the same sales script with every business owner I spoke with. When using this tactic, I either came across as a corporate robot reciting programmed lines, or a shady salesman hiding behind my pitch. Either way, this approach did not work.

321Blink is excited to welcome four interns to our office for the summer. During their time here, they will be developing a marketing campaign for a local non-profit in addition to working on various assignments with the rest of our team. Please give a warm welcome to John, Luke, Mike, and Laura!