Embracing a video marketing strategy has a wide range of benefits for both small and large businesses. Whether you’re producing a broadcast commercial or posting a vlog, videos can enrich a consumer’s experience with your brand. In this post, we will explain why video should be a part of your marketing strategy and how it can help grow your business.
Let’s take a look at some reasons.
Videos increase organic traffic up to 157%. Search engines tend to rank videos higher up in results pages because they attract more clicks. Statistics show that there is a better chance of users clicking on a video thumbnail than a text link. Likewise, people prefer to watch an informative video over reading informative text.
Google’s installment of the Hummingbird algorithm in 2013 gave the search engine the ability to recognize entire phrases instead of just particular keywords. Because video titles can naturally be more conversational, they continue to rank higher.
Now it’s important to realize that Google can’t analyze the speech or text in your video, it can only rank your content by your video’s title or tags assigned to it. Although your title will likely be more conversational, transcribing your videos is your best bet.
Marketers who use video in their strategy increase revenue 49% faster than those who don’t. Additionally, videos keep consumers on websites longer – which leads to higher conversion rates. According to Unbouce, adding a video to a landing page can increase conversions by 80%! HubSpot also reports that 39% of business decision-makers contact a vendor after viewing a branded video.
If a user is taking the time to listen to what you have to say, or see what you have to offer, it indicates a certain level of interest indicative of making a purchase decision.
Videos help your brand build trust with consumers which ultimately leads to increased sales. Showcasing your product, your staff, or past satisfied customers enhances your brand’s overall value and credibility. Video marketing is much more personal than other marketing tactics because it’s the closest thing you can get to a face-to-face interaction online. As a marketer or business owner, one of your goals should always be to build relationships. Having a good relationship with customers is arguably the most powerful tool for a business’ success.
Videos are always a great addition to your marketing strategy, but it’s important to remember that the quality of your video makes a huge difference. A video that is poorly produced can damage your brand’s reputation as severely as great videos can enhance your reputation.
To some, producing a video may seem a bit overwhelming. As a marketer or business owner it’s important to take the time to plan your video and hire the right people to execute it. A successful video stays true to your brand’s mission, builds trust and engages viewers. If done correctly your video will increase sales, ultimately leading to overall business growth.
So what are you waiting for? It’s time to start including video marketing in your strategy!
Suggested Reads: Building Trust Through Video – How to Prepare and Execute