FINDING AND TELLING A BRAND’S STORY
Every business has a story to tell. Not all of them are tearjerkers, nor do they all have an important lesson to be shared. But behind every company’s logo is a story that can help their business grow.
TWO KINDS OF VIDEO YOUR BUSINESS NEEDS
If you’re reading this blog, chances are you already understand the importance of including video in your marketing strategy.
BUILDING TRUST THROUGH VIDEO – HOW TO PREPARE AND EXECUTE
Building trust through video takes a lot more than piecing together a well-produced spot. The human brain is hardwired to recognize faces and make judgments almost immediately.
CONTENT MARKETING ISN’T ADVERTISING, BUT IT HELPS INCREASE SALES
To the untrained eye, content marketing can sometimes be considered just another form of advertising. Even though they both share the same end goal, the approach is much different.
THE RECIPE FOR SUCCESS: EFFECTIVE E-NEWSLETTERS
Communicating with your audience on a semi-regular basis is crucial to the success of nearly any business or organization. One of the most common ways to keep in touch is through an e-newsletter. Here are some zesty tips on how to make a delicious e-newsletter dish!
B2B & B2C – Brand Awareness and Content Marketing
As the Brand Manager of an advertising agency, the question "so, what do you do?" is sometimes a hard one to answer.
6 REASONS YOU HAVE A HIGH BOUNCE RATE
According to Google Analytics, a bounce rate is the percentage of a single-page session. That's when the visitor leaves your site without navigating to a different page. But don't panic, a high bounce rate isn't necessarily a bad thing; bounce rates occur for a few different reasons.
THE POST-PRODUCTION BUTTERFLY EFFECT
The butterfly effect is a chaos theory in which one small change can have a domino effect creating numerous changes resulting in significant consequences.
