Blog
Pittsburgh / Central PA Advertising Agency Acquires Ethic Advertising Agency
Pittsburgh / Central PA Advertising Agency Acquires Ethic Advertising Agency (Pittsburgh, PA 10/9/2024) – Pennsylvania marketing and advertising agency Blink has announced the acquisition of Ethic Advertising Agency, located in Pittsburgh, PA. The addition of...
Unlocking the Power of Video in the Manufacturing Sector
Video in B2B Marketing Tells Your Complex Story In the industrial manufacturing sector, clearly communicating the intricacies of your processes is key to attracting and retaining customers. Potential clients, especially those with engineering backgrounds, need...
Three things every new grad (and old) grad should know.
-Tim McLaughlin, Founder / Chief Operating Officer Some of the most rewarding days of my career are the days I’ve spent mentoring as part of the Pitt Career Center and the Pitt AIR (Alumni in...
How Humor and Cleverness Can Transform B2B Marketing in Manufacturing, Industrial, and Tech Sectors
For B2B companies to differentiate themselves, it is crucial to embrace creative ideas and ingenuity in their marketing communications. By Mark Dello Stritto In the world of B2B marketing, companies in the manufacturing, industrial and...
Rebrand or Refresh? A few things to think about as you consider how your brand looks to your customers.
Does your logo or overall brand feel dated? A touch inconsistent? Maybe slightly generic? Then your business might be due for a brand refresh. Don’t let the prospect intimidate you, because it’s not as scary...
412 Day
To honor this year’s 412 Day, a day dedicated to honoring all things Pittsburgh, the Blink crew shared what defines the heart and soul of the vibrant metropolis most of us Blinkers call home. From...
A Blinker’s perspective on this year’s Super Bowl ads
-Mark Dello Stritto, Vice President of Creative My team asked me to share my thoughts about this year’s Super Bowl spots. I obliged, of course, but discussing Super Bowl ads has always been a little...
Mark Fallone – The English Sheep Dog – Servant Leader – Scallop Chef
Karlee Reynolds – Digital Marketing Strategist at Blink Mark and I sat down to discuss his new role as VP of Production at Blink. He gives us a look into how the industry and his...
Blink Earns Big in Marketing Communication Competitions
by Karlee Reynolds Blink recently won thirteen awards for our work in television, video, web design, print advertising, packaging and integrated media through the Communicator and Telly competitions this past year. “We’re excited for the...
Flex If You Can ★★★★★
The term “flexing” has seen a bit of a rejuvenation in our modern lexicon. Of course it simply means showing off what you got, whether it’s your clothes, your car, your family, whatever. But what...
Time For A Logo Makeover??
A logo is critical to a brand’s identity. Frequently lots of money has been invested in them through the years so that consumers immediately recognize them and they carry their own unique association with regards...
Digital Marketing Isn’t As Intimidating As It Looks
When a marketing professional suggests that you have a digital component to your advertising plan, know that in today’s digital environment there is much to consider. Digital marketing works as it’s own marketing bubble but...
321Blink Earns Nine Creative Awards
… in Regional Marketing Communications Competition BELLEFONTE, PA—321Blink, an advertising agency with offices in Bellefonte and Aspinwall, PA, won nine awards for television, video, web design and integrated media at the Central PA Creative Professional...
THE FACEBOOK DEBATE
The power of change comes in all forms. Few have been as swift as the changes we’ve seen in the past few months. From how we adjust our lives as we work from home or...
ANNOUNCING NEW BACK-TO-BUSINESS PACKAGES
If businesses aren’t already thinking about showing their faces again, they might want to pretty soon or risk not being seen at all.
321BLINK EARNS EIGHT CREATIVE AWARDS
… IN REGIONAL, NATIONAL AND INTERNATIONAL MARKETING COMMUNICATIONS COMPETITIONS
HOW TO MARKET IN THE COVID-19 PANDEMIC
Marketing budgets never seem to stretch as far as we would like. During a pandemic though, no one wants to spend their marketing dollars at all. However, is that the correct decision?
THE PASSING OF GIANTS AND THE OPPORTUNITY TO REFOCUS
Generally speaking, our 321Blink blog focuses on areas that relate to our services or offerings where we have particular expertise or knowledge which we can then impart to our customers, colleagues, and readers in general…...
321BLINK EXPANDS AND DEEPENS CAPABILITIES WITH ACQUISITION OF LOADED CREATIVE IN CENTRAL PA
321Blink of Pittsburgh has announced the acquisition of central Pennsylvania advertising firm Loaded Creative.
IN HONOR OF WORLD EMOJI DAY
July 17th has been declared World Emoji Day, and since we last celebrated the occasion, Apple released a collection of new and updated emojis for the world to enjoy.
CARRIE FURNACE PROJECT WINS AT CREATE AWARDS
The Carrie Blast Furnace recently underwent a significant preservation project when The Rivers of Steel Heritage Corporation needed to safely remove 75 feet of hot stove vent stack at the Carrie Blast Furnace. 321Blink’s video...
LOOKING AHEAD: PLANNING THE FUTURE OF MOTION DESIGN
At the foundation of every videographer, designer, and marketer in our industry is an educational curriculum that was built to teach the skills and techniques needed to succeed in our line of work.
TIM, TRIPP, AND A VAN – BLINKIN’ BLOCK PARTY 2019
For us, one of the most fun parts of the Blinkin’ Block Party each year is getting to come up with zany promo video ideas and making Tim and Tripp go along with them.
WHAT WE LEARNED AT THE KEYFRAMES CONFERENCE
At the end of February, production team members Alesis Heaps and Joe Kryniski flew down to sunny Orlando to attend the KeyFrames Conference, a training event designed for motion graphics and VFX professionals.
321BLINK WELCOMES ROBERT BAKER AS VP OF ACCOUNT MANAGEMENT
Aspinwall, PA: Marketing agency 321Blink is pleased to announce the addition of Robert Baker to the senior management team as the company’s Vice President of Account Management. Bob joins 321Blink with over 25 years of...
The Do’s and Don’ts of a Company Holiday Party
The 321Blink Holiday Party is fast approaching, so to help people make the most of it (and keep their dignity intact come Monday morning), we created this list of do’s and don’ts to keep in...
INFLUENCER MARKETING AT A GLANCE
The term “influencer marketing” is a phrase you may be hearing quite a bit lately – and for good reason. A recent study revealed that 94% of marketers believe influencer marketing is an effective way...
MEDIA BUYING DURING THE ELECTION SEASON
It doesn’t take a detective to know that our nation is in the midst of a political election season. Chances are, your mailbox, inbox, browsers, and televisions are already riddled with political propaganda for an...
PLANNING AHEAD: TIPS FOR YOUR YEAR-END MARKETING STRATEGY
It’s hard to believe the holiday season will be here in a few short months. While that may signal relaxation and time off work for some, business owners know that the end of the year...
THE IMPORTANCE OF FIRST IMPRESSIONS IN SALES
At my first sales job prior to joining 321Blink, I was instructed to walk from business to business, using the same sales script with every business owner I spoke with. When using this tactic, I...
UP YOUR RESUME GAME
Generally, our blog entries cover things that we specialize in at 321Blink, like the power of social media, video strategies, and other areas where we help businesses. But we maintain the discretion to occasionally just...
Get to Know the 2018 Interns
321Blink is excited to welcome four interns to our office for the summer. During their time here, they will be developing a marketing campaign for a local non-profit in addition to working on various assignments...
HOW TO WORK WITH YOUR GRAPHIC DESIGNER
If you’re beginning a project with a graphic designer, your goal is most likely to bring your creative vision to life. Likewise, it’s the designer’s job to use their skills to ensure that happens. Seems...
321BLINK’S EXCELLENT NAB ADVENTURE
The fact that the annual NAB Show (National Association of Broadcasters) takes place in Las Vegas has NOTHING to do with why 321Blink representatives have attended the past 4 years straight… 😉
FINDING AND TELLING A BRAND’S STORY
Every business has a story to tell. Not all of them are tearjerkers, nor do they all have an important lesson to be shared. But behind every company’s logo is a story that can help...
TWO KINDS OF VIDEO YOUR BUSINESS NEEDS
If you’re reading this blog, chances are you already understand the importance of including video in your marketing strategy.
321BLINK DONATES $2,500 START-UP BRAND KIT
On March 8th 321Blink was a sponsor of the inaugural Launchpad Event hosted by the Pittsburgh law firm of Leech Tishman Fuscaldo & Lampl.
WHAT MAKES YOU A BRAND FOLLOWER?
What makes you follow a specific brand? I don’t mean simply following their social media feed, or recognizing them in a store or commercial – I mean following them – Wearing only that brand of...
ASPINWALL’S EARTH DAY
Since 1970, Earth Day is celebrated on April 22 every year and is recognized in more than 193 countries.
TYPES OF CONTENT MARKETING THAT IMPROVE SEO
Content marketing is one of the most successful tools for improving search engine optimization (SEO). When done correctly and consistently, it can help elevate your business to the top of search engine results pages (SERPs)....
VIDEO PRODUCTION WORKOUT PLAN – “OXERCISING”
For those of us in the industry, we know how much physical labor goes into being a videographer. From transporting equipment and setting up, to tearing down and unloading gear, we videographers tend to break...
WHAT TO EXPECT WHEN WE FILM A VIDEO IN YOUR OFFICE
When preparing to film your corporate video, your physical office space will probably be your number one choice. We get it. Filming in your own office is very convenient and gives that home-field-advantage feeling. But...
WHAT IS A CREATIVE CRYBABY?
I know this will ruffle some feathers, but it’s not what you think. I’m a self proclaimed “Creative Guy”, but I’m not a “Creative”. I’m not sure if I even know what that means, but...
HOW TO MAKE A STRATEGIC COMMUNICATIONS PLAN WORK FOR YOU
A communications plan is a crucial tool for any business looking to build a solid, comprehensive marketing plan that can be followed by all of a company’s stakeholders.
VIDEO PRODUCTION: A DAY IN THE LIFE OF SCOTT PETERS
I’ve been working for 321Blink since 2013, but I’ve only been Senior Video Content Creator since January 2017. If you’re like my mother, you’d like to know, “what does a Senior Video Content Creator do?”.
BUILDING TRUST THROUGH VIDEO – HOW TO PREPARE AND EXECUTE
Building trust through video takes a lot more than piecing together a well-produced spot. The human brain is hardwired to recognize faces and make judgments almost immediately.
CONTENT MARKETING ISN’T ADVERTISING, BUT IT HELPS INCREASE SALES
To the untrained eye, content marketing can sometimes be considered just another form of advertising. Even though they both share the same end goal, the approach is much different.
BEST PLACES TO WORK
Last Friday a few of us attended the Pittsburgh Business Times’ 2017 Best Places to work event. For our 3rd year in our 7 year history, we have been recognized as one of the best...
VIDEO MARKETING – USING VIDEO TO GROW YOUR BUSINESS
Embracing a video marketing strategy has a wide range of benefits for both small and large businesses. Whether you’re producing a broadcast commercial or posting a vlog, videos can enrich a consumer’s experience with your...
THE DIGITAL TRANSFORMATION SUMMIT
“Last week I traveled to Washington D.C. to attend the Digital Transformation Summit presented by Dell Technologies. I was accompanied by my brother-in-law Pete Tseronis founder of Dots & Bridges.
DESIGNING A SUCCESSFUL LOGO
In most cases, a logo is a person’s first impression of a company – it’s a snapshot of who the brand is and what it stands for. If designed correctly, and backed up by an...
PITTSBURGH’S FASTEST GROWING MARKETING AGENCY
Aspinwall, PA: 321Blink has been named one of Pittsburgh’s 100 Fastest Growing Companies for the second consecutive year by the Pittsburgh Business Times for 2017.
MARKETING TO MILLENNIALS
Target audience. It’s a phrase you hear countless times daily in the marketing world, and it’s something you know needs to be on point.
TAILORING YOUR POSTS: FITTING THE PLATFORM
Although the term “social media” encompasses a large group of applications, each individual platform is unique.
2017 BEST PLACES TO WORK
We are extremely proud to announce that we have been named one of Pittsburgh’s Best Places to Work for the 3rd time in company history.
PITTSBURGH’S FASTEST GROWING COMPANIES
Since our company’s inception in 2011, it has been part of our mission to treat our clients and our people right. Building and maintaining relationships with those we work with has been the core of...
THE RECIPE FOR SUCCESS: EFFECTIVE E-NEWSLETTERS
Communicating with your audience on a semi-regular basis is crucial to the success of nearly any business or organization. One of the most common ways to keep in touch is through an e-newsletter. Here are...
CITY CINEMAGRAPHS
KAYAKERS UNDERNEATH THE ANDY WARHOL BRIDGE, THIS CINEMAGRAPH IS FEATURED ON OUR “WORK” PAGE.
LIGHTS, CAMERA, ANIMALS
It’s not everyday you get to throw on an animal themed sleeping bag and take professional photos of yourself without people thinking it’s weird. Luckily for us, we get to do it about once a...
OUR OFFICE IS… GONE?
Now we can’t say too much about this project, but we can say that NBC used our office space to film part of their new TV series “Gone” starring Chris Noth last week.
LICENSED DRONE OPERATOR
Our very own Sam Oshlag passed the Airman Knowledge Test and is officially a licensed drone operator for broadcast!
B2B & B2C – Brand Awareness and Content Marketing
As the Brand Manager of an advertising agency, the question “so, what do you do?” is sometimes a hard one to answer.
6 REASONS YOU HAVE A HIGH BOUNCE RATE
According to Google Analytics, a bounce rate is the percentage of a single-page session. That’s when the visitor leaves your site without navigating to a different page. But don’t panic, a high bounce rate isn’t...
PET PARADE
When the Animal Rescue League and the Humane Society of Western PA asked us to be part of their pet parade to relocate to their new facilities, we couldn’t have been more happy to help.
THE POST-PRODUCTION BUTTERFLY EFFECT
The butterfly effect is a chaos theory in which one small change can have a domino effect creating numerous changes resulting in significant consequences.
BRAND SAFETY
It has long been a mission of CPG (consumer packaged good) brands to remain relevant among consumers due to their high consumption/usage rates. Common CPG products are food items, clothing items, and many perishables that...
TYPOGRAPHY DO’S AND DON’TS
When talking about art in any form it’s strange to say that there are things you should and should not do. If something is beautiful to someone, regardless of how bizarre it is, then it is...
OVER-NOTIFIED? IT DOESN’T HAVE TO BE THIS WAY!
Do you ever get tired of the constant barrage of notifications that await you at every turn? Between all of your apps pinging you for attention, email alerts, and incessant reminders, it’s a wonder you’re...
AD BLOCKING & DIGITAL MARKETING
As an advertising agency it is our business to put your brand in front of the consumer through a variety of platforms and mediums to drive them to purchase.
Video Testimonial Tips
Every so often we are asked to shoot a video for a company that provides insight to who the company is, and what their message is.